• Nov.25. 2010



Ohio-based teen rock band, New Hollow, performed National Anthem at the Dallas Cowboys nationally televised Thanksgiving Day game on November 25, 2010 and at the same time they kicked off The Salvation Army’s National Red Kettle fundraising campaign.


New Hollow, an unsigned group, recently made Billboard history by topping the Billboard Physical CD Singles Sales Charts at #1 for three consecutive weeks with their single “SiCK.”

“We are very excited to have this opportunity to bring our music to Cowboys Stadium and Cowboys fans around the country,” said the boys of New Hollow. “Being able to honor America by singing the National Anthem on Thanksgiving Day is great. This game is a holiday tradition, so to be part of a day that includes an exciting football game, a partnership with The Salvation Army and a great artist like Keith Urban is really a dream for us.”

The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide.